Amazon FBA vs TikTok Shop: which keeps more?
6% versus 15% is the comparison TikTok wants you to make. Add the creator commission that moves TikTok's volume and the picture tightens fast — same product, both stacks, five prices.
Who wins at each price?
| Price | Amazon FBA keeps | TikTok Shop keeps | Winner |
|---|
Canonical profile: product cost 35% of price, inbound $1.20, packaging $0.30, self-shipping $4.80 where relevant, ads 10% of price, returns 5%, 300 units/month, TikTok affiliate 10%. Change the real inputs on each platform's own calculator page.
The commission is the fee
At the canonical 10% affiliate rate, TikTok's distribution costs 16% before delivery — already past Amazon's referral, though still short of the full FBA stack. Push the commission to 20% (a normal launch offer) and TikTok's take approaches Amazon's, with you still doing the shipping. The TikTok calculator lets you set your real offered rate.
Different machines
Amazon converts existing intent; TikTok manufactures it. Sellers rarely choose on fees — they run TikTok for discovery and Amazon for capture. The table tells you what each machine charges for its half of that system.