How much does Amazon take from a $10.00 sale?
Short answer: $6.53 in platform fees — 65.3% of what the buyer paid. After typical product and running costs, this sale nets $-3.01. Here is every line.
The $10.00 sale, line by line
Platform fees
$6.53
Take rate
65.3%
You are paid
$3.47
Net profit
$-3.01
| Referral fee | -$1.50 |
| FBA fulfillment fee | -$4.47 |
| Fuel & logistics surcharge (3.5%) | -$0.16 |
| Inbound placement fee | -$0.27 |
| Professional plan (per unit) | -$0.13 |
| Product cost (COGS) | -$3.50 |
| Inbound shipping to platform | -$1.20 |
| Packaging | -$0.30 |
| Advertising | -$1.00 |
| Expected returns loss | -$0.48 |
| Net profit | $-3.01 |
Assumptions
Home & Kitchen product (15% referral), FBA large-standard at 1.2 lb, Professional plan at 300 units/month, product cost 35% of price, inbound freight $1.20, packaging $0.30, ads at 10% of price, 5% return rate. Storage excluded (turns within a month).
Change any of them and the answer moves — that's what the calculator is for.
Fee schedule version 2026.1, verified 2026-10-22. Worked with the same engine as our calculators.