How much does Amazon take from a $100.00 sale?
Short answer: $20.03 in platform fees — 20.0% of what the buyer paid. After typical product and running costs, this sale nets $31.41. Here is every line.
The $100.00 sale, line by line
Platform fees
$20.03
Take rate
20.0%
You are paid
$79.97
Net profit
$31.41
| Referral fee | -$15.00 |
| FBA fulfillment fee | -$4.47 |
| Fuel & logistics surcharge (3.5%) | -$0.16 |
| Inbound placement fee | -$0.27 |
| Professional plan (per unit) | -$0.13 |
| Product cost (COGS) | -$35.00 |
| Inbound shipping to platform | -$1.20 |
| Packaging | -$0.30 |
| Advertising | -$10.00 |
| Expected returns loss | -$2.06 |
| Net profit | $31.41 |
Assumptions
Home & Kitchen product (15% referral), FBA large-standard at 1.2 lb, Professional plan at 300 units/month, product cost 35% of price, inbound freight $1.20, packaging $0.30, ads at 10% of price, 5% return rate. Storage excluded (turns within a month).
Change any of them and the answer moves — that's what the calculator is for.
Fee schedule version 2026.1, verified 2026-10-22. Worked with the same engine as our calculators.